PROSA — PRESS & BRAND KIT
=========================

Prosa is narrative memory for novelists. You write; Prosa remembers.

Name:     Prosa (PROH-zuh). Shepherd is the engine inside Prosa.
Web:      https://prosa.so
Press:    support@prosa.so
Company:  Thornwick Studios Limited, registered in England and Wales, no. 16682779.
Status:   In pilot.
Seen in:  ALLi Indie Author Lab 2026, London Book Fair 2026, Product Hunt 2025.

Online version of this kit: https://prosa.so/press


BOILERPLATE
-----------
One line:
  Prosa is narrative memory for novelists.

Short (~50 words):
  Prosa is narrative memory for novelists. It reads your whole draft and keeps
  every character, place, and fact in view as you write, then flags what doesn't
  add up, across a single book or a whole series. Prosa reads; it never writes.
  Currently in pilot.

Long (~100 words):
  Prosa is narrative memory for novelists. You write. Prosa remembers. It reads
  your whole draft and keeps every character, place, and fact in view as you
  write, then flags what doesn't add up. No story bible to build, no re-reading,
  no continuity pass, across a single book or an entire series. Behind it is
  Shepherd, a purpose-built engine that reads an entire manuscript and holds your
  story as one connected model it can check for consistency. Prosa reads; it
  never writes, and your manuscript is never used to train AI. Currently in pilot.


ABOUT SHEPHERD (THE ENGINE)
---------------------------
  Shepherd is the engine behind Prosa, built and refined over months with real
  authors. It reads the entire manuscript, works out the whole cast across
  hundreds of pages, and holds your story as one connected model it can check
  for consistency, engineered to work at the scale of a whole series, not just a
  single book. It reads; it never writes.

  - Reads the whole draft. Every chapter, end to end. Not a sampled excerpt or a
    summary of the prose.
  - Works out the story. Who's present, where a scene sits, what's true as of
    this page, resolved across the entire manuscript.
  - Links every fact to its source. Each detail it remembers points back to the
    passage that proves it, so you can always check the work.

  Note: Shepherd is the engine inside Prosa. Refer to the product as Prosa, and
  to Shepherd only when describing the engine.


BRAND COLOURS
-------------
  Folio Ground   #F4EFE6   page background
  Ink            #1B2A44   primary text / dark surfaces
  Ivory          #FBF8F1   cards / light surfaces
  Parchment Deep #EBE3D3   secondary surface
  Clay           #D8825A   primary accent
  Clay Deep      #A85A34   accent (hover / accent text)
  Muted          #41506B   secondary text
  Gold           #B08758   tertiary accent
  Sage           #5E7A6B   tertiary accent


TYPOGRAPHY
----------
  Fraunces        — display & body serif   (SIL Open Font License)
  Inter           — UI sans                (SIL Open Font License)
  JetBrains Mono  — labels & code          (SIL Open Font License)


CONTENTS
--------
  logos/
    prosa-wordmark.svg            Primary logo (pilcrow + PROSA)
    prosa-wordmark.png            Primary logo, transparent PNG (2048x512)
    prosa-symbol.svg              Pilcrow mark (square / avatar use)
    prosa-app-icon-512.png        Pilcrow on ink (favicon / avatar)
    prosa-app-icon-192.png        Smaller app icon
  shepherd/                       The Shepherd engine mark (griffin)
                                  (each griffin below is also provided as .png)
    griffin-deepclay.svg
    griffin-clay.svg
    griffin-ink.svg
    griffin-ivory.svg             (for dark backgrounds)
    griffin-silhouette-deepclay.svg
    griffin-silhouette-ink.svg
    shepherd-lockup-ink.png
    shepherd-lockup-ivory-on-ink.png   (for dark backgrounds)
  banners/
    prosa-linkedin-company-banner.svg / .png   (1128 x 191)
    prosa-linkedin-profile-banner.svg / .png   (1584 x 396)
  social/
    prosa-og-1200x630.png         Open Graph / link-preview image
  screenshots/                    Product screenshots (2000px JPG)
    margin-cast.jpg / margin-places.jpg / margin-items.jpg
    story-bible-aeryn.jpg / story-bible-old-marsala.jpg / story-bible-warden.jpg
    fact-ledger-aeryn.jpg / fact-ledger-old-marsala.jpg
    mentions-warden.jpg / mentions-old-marsala.jpg
    relationship-graph-aeryn.jpg / relationship-graph-old-marsala.jpg


USING THE LOGO
--------------
  Do:    keep clear space around the mark; use the colour variant that fits the
         background (ink/clay on light, ivory on dark); scale proportionally.
  Don't: recolour outside the palette, stretch, rotate, add effects, or place the
         mark on a busy background that hurts legibility.

  The pilcrow wordmark is the primary Prosa identity. The Shepherd griffin is the
  mark for Shepherd, the engine inside Prosa; please don't use it as the Prosa
  logo.


All marks and artwork (c) 2026 Thornwick Studios Limited. Provided for editorial
and partnership use covering Prosa. For anything else, email support@prosa.so.
